Two ways to fly south: Lan Airlines and Southwest Airlines (with Ramón Casadesus-Masanell, Tarun Khanna and Jordan Mitchel).

Published by:

Harvard Business School Publishing.

Product number: 707414

Revision Date: March 15, 2010


To maximize their effectiveness, color cases should be printed in color.

Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke international full-service model where passenger and cargo operations are highly integrated. Southwest, on the other hand, is set up for a point-to-point, low-fare, “no frill’s” service with a homogenous fleet. Designed for a course on the design of business models.

Includes color exhibits.

Learning Objective:

To task students with understanding how each airline’s business model contributes to a competitive advantage in their respective markets.

Subjects Covered:

Business models; Market planning strategy; Strategic positioning


This entry was posted in Cases. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>