Harvard Business School Publishing.
Product number: 707414
Revision Date: March 15, 2010
To maximize their effectiveness, color cases should be printed in color.
Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke international full-service model where passenger and cargo operations are highly integrated. Southwest, on the other hand, is set up for a point-to-point, low-fare, “no frill’s” service with a homogenous fleet. Designed for a course on the design of business models.
Includes color exhibits.
To task students with understanding how each airline’s business model contributes to a competitive advantage in their respective markets.
Business models; Market planning strategy; Strategic positioning