Two ways to fly south: Lan Airlines and Southwest Airlines (with Ramón Casadesus-Masanell, Tarun Khanna and Jordan Mitchel).

Published by:

Harvard Business School Publishing.

Product number: 707414

Revision Date: March 15, 2010

DESCRIPTION

To maximize their effectiveness, color cases should be printed in color.

Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke international full-service model where passenger and cargo operations are highly integrated. Southwest, on the other hand, is set up for a point-to-point, low-fare, “no frill’s” service with a homogenous fleet. Designed for a course on the design of business models.

Includes color exhibits.

Learning Objective:

To task students with understanding how each airline’s business model contributes to a competitive advantage in their respective markets.

Subjects Covered:

Business models; Market planning strategy; Strategic positioning

 

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