LAN Airlines in 2008: Connecting the World to Latin America (B) (with Ramon Casadesus)

Published by:

Harvard Business School Publishing.

Product Number 711461.

Published in 2010.

Description

Part B of Lan’s case discusses the results of the company’s implementation of the low cost model, and shows current corporate strategy decisions made by the company to keep growing as a prime airline in Latin America.

 

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