Arauco (B): Papel in Brazil (with Ramon Casadesus-Masanell and Jordan Mitchel).

Published by:

Harvard Business School Publishing

Product number: 709416

Revision date: September 10, 2009

DESCRIPTION

This is Part B to the “Arauco: Forward Integration or Horizontal Expansion?” case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills and a paper mill. The case acts as an epilogue and allows students to revisit the concept of forward integration into paper in the Brazilian context.

Subjects Covered:

Competitive advantage; Corporate strategy; Decision making; Expansion; Vertical integration

 

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