Harvard Business School Publishing
Product number: 709416
Revision date: September 10, 2009
This is Part B to the “Arauco: Forward Integration or Horizontal Expansion?” case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills and a paper mill. The case acts as an epilogue and allows students to revisit the concept of forward integration into paper in the Brazilian context.
Competitive advantage; Corporate strategy; Decision making; Expansion; Vertical integration